Home' micenet eMag : micenet October 2018 Contents V
enue selection is a crucial
decision in the event planning
process, and one that ultimately
determines the ambience and
overall experience delivered to the audience.
Today, a countless variety of venues can be
chosen to accommodate the right audience,
budget, purpose and brief.
Although a hotel or conference room may
seem like the go-to option, we have found
that less conventional event spaces – or
“funky” venues as we like to call them – can
often elicit a more inspiring environment for
guests and elevate their event experience.
But when can a unique venue be a good
decision? And when is it a better choice
than the traditional hotel ballroom or
Understanding the event brief and
objectives is key. Once you have a firm grasp
on this, it becomes clear whether a unique
venue can be leveraged to assist in achieving
the event goals – whether it be to maximise
attendance, to wow guests, or simply for
While the importance of quality content
should never be overlooked, this alone is not
enough to drive attendance to your event. It
Funktionality’s Tracy Wood explains why a venue a little left
of the norm works wonders for events.
WHY FUNKY VENUES WORK
also takes the right venue and location to act as a drawcard, and the intrigue of a new venue
can achieve this.
Unique venues also typically have inherent architectural features or characteristics that visually
lend themselves to certain themes. Bear this in mind during the venue selection process as
choosing the right space can really elevate the atmosphere of the night from merely an event,
to a full-fledged experience that allows guests to immerse themselves in the wonder of
Take, for example, the 2018 Color Zoom Awards we produced in partnership with our
Every year, the innovative hair company releases a new trend collection that is used as the
inspiration for its annual hair colour and style competition. This year’s collection, ELEMENTAL,
illustrates where “rawness meets refinement, solidity merges with translucency, tone-on-tone
colours play with contrasting colours, and modern minimalistic shapes bear a rough primal edge”.
Sourcing a venue that would bring out these juxtaposing influences was a challenge, but we
managed to find a gem right in the heart of Sydney’s CBD called Beta Bar.
Beta Bar mixes modern design with Victorian-era architecture to give a rough, raw, yet refined
feel. In particular, it was the faded brown shade of the half-exposed brick walls and the teal
coloured carpets that perfectly embodied Goldwell’s new product range.
By choosing a unique venue that by default met the overall concept and style of the event
brief, little extra was required to bring the theme to life. In effect, this meant cost savings on
décor and styling – an added bonus for budget conscious clients!
For maximum visual impact, we focused our styling efforts on feature ceiling installations and
table centrepieces reminiscent of the “ELEMENTAL” theme – think clouds of baby’s breath
floating above the venue’s white tables, and marble bowls filled with hair-like pampas grass,
baby’s breath and clean cut gem-like stones.
Next time you’re sourcing venues, why not take a step outside the realm of what’s
conventional and book something unique? It could mean the difference between a good event
or an inspiring experience... m
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BETTER EVENT DELIVERY
workshop once a year and like all of us in
this industry, have high expectations when
it comes to service.
I’m not talking high end, serve me water
from the correct side service, I’m talking
about the genuine experience.
I’ve just used a venue for my retreat and a
few things have jumped out at me which are
relevant to all of us.
The sales person was efficient. Man, that
contract was sent to me faster than a pig
falling from a plane. And it came back just as
efficiently when I made changes, though this
time with pursed lips and a reminder that
Gina Hard Faced Bitch only works 8am to
4pm, Monday through Wednesday and will
NOT be responding to emails outside of
I have to sell places in this retreat. That
means for me I don’t want to gamble on
paying my 50 per cent within five minutes of
enquiring, nor do I want to gamble on it in
case I don’t get the numbers I need. (Calm it
down, hoteliers, I’ve been one. I know how it
works). All I asked for was the option to pay
the first deposit in two parts to give me two
weeks extra selling time.
Well! Gina told me very sternly this was not
Organising a small workshop she runs in a hotel had Lynne Schinella
recently pulling her hair out. She did calm down long enough to pen
this article with a few valuable lessons in it for us all.
an option. Period. I guess nine of us attending my workshop really isn’t worth it. But the venue
offered elements I needed and besides, you don’t talk back to the teacher.
I was relieved when the sales person handed me on to banqueting and at last we could all be
happy and excited but she was clearly daughter of Gina and friendliness did not come into the
mix. The whole process was handled with rigid efficiency which I cannot fault, but at no time
did I feel loved.
At least I didn’t feel patronised by AV. This program has some gnarly AV requests which
always throws up problems so it’s critical for me I cover off as many bases as possible to
minimise this. My contact was friendly and helpful. I had two long conversations and sent
through every cord, cable and piece of equipment I would be using. I was assured there was no
problem and it would all work perfectly. It didn’t. Despite being in the room at 7am there was no
solution at 8.45am and we had to get started. By some miracle, 24 hours later, it was working.
AV – I also understand your job and know how hard it is, and how demanding people like
My point however is this: being friendly and easy to do business with IS NOT ENOUGH.
Being efficient and getting the job done IS NOT ENOUGH.
This story/rant/grumble/lesson is here as a reminder, because these attitudes don’t just apply
to external customers, they apply to all of us within our organisations. I know there have been
times when I’ve been Gina. And times when I’ve overpromised with a smile.
We can never serve our clients in the way that they deserve if we are not first serving each
other. I see this time and time again in organisations and believe me, the attitude trickles out to
the people paying the bills.
If you’re all efficiency and pursed lips, people don’t feel cared for. If you’re all hugs and fairy
floss, work doesn’t get done. Find the sweet spot with each other. Respect and connect, and
then you will thrive. Your clients will come back for more.
And by the way, if you call to ask me if you were the venue, it won’t be you. Because you
For more on Lynne Schinella and what she does, visit www.lynneschinella.com.au.
WORKPLACE CULTURE | LYNNE SCHINELLA
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