Home' micenet eMag : micenet October 2018 Contents TOP FIVE | JILL VARLEY
DAMN GOOD PRODUCTIONS
1 Don’t put the cart before the horse – These days there’s so many different types of lights,
brands of speakers, projectors with superbright 3D UHD opto fibre isolated mega
widgets.... the list goes on. But your audience doesn’t care about this. They care about the
story. They want to be educated and entertained. Let your creative drive your technology.
Don’t be dazzled by what the AV company says they have. We started an event not long
ago with a single mic and an overhead projector (which later in the event we blew up, but
that’s another story) and the client said it’s the most effective presentation they ever did!
2 Don’t hire an AV supplier; choose to partner with a technical production agency – There’s a
big difference between just hiring AV gear and working with technical producers. An AV
company will hire you bits of equipment; a technical production partner will work with you to
help you understand what you need (and what you don’t) and then put it together in the
most effective and engaging way. Long gone are the days when it was enough to hire a mic
and a projector – your audience expect a lot more.
3 Break up with boring – This is one of our company’s mottos! Lots of events choose “death
by PowerPoint”; we encourage our clients to be brave and “break up with boring”! We did
an event in Barcelona recently where we designed the stage as the famous “Mae West
Interior” room – the lectern was the “nose”, the lips were a couch, and the “eyes” were
actually two screens that “watched” people as they entered the auditorium, and then
showed the presentations during the event. Not expensive, but really engaging!
4 Work with a partner that can support all your event needs – We are lucky in that we have
in-house facilities for sound, lighting, vision, webcasting, content creation, etc, so if we
have a client that just needs a projector and a small PA, then we can do that. But if that
same client’s next event is a massive national roadshow with live webcast, widescreen
projection, and your latest product dropped in by twin engine helicopter, we can do that
too! Find a partner that can cope with the needs of your whole gamut of events.
5 Find a team you bond with – Events are stressful right? So you want to make sure you are
working with people you actually like! We don’t just put on black clothes and hide behind a
sound desk. We’ll be with you every step of the way, and hopefully you look forward to
production provider occupies a specialised space. When you find a good one, stick with
them. Relationships are key, especially when you need something fast!
2 Leave it to us – Time and again, production specialists are being asked for lists of
equipment rather than being brought in (early) to talk about the idea, the message, the
situation and the desired outcome. You don’t advise the hotel chef on how many veggies
to put on each plate, do you? Same rule applies for AV production. Let your specialist use
their knowledge and experience to design a great solution.
3 Be your own EP – Some corporate customers have excellent creative ideas – they like to
be their own executive producer. An in-house event manager teaming up with the
marketing or HR team can collaborate with a well-resourced technical production specialist
to produce an excellent event with all stakeholders achieving their own outcomes.
4 Tech for Tech’s sake – While a cool gadget might be novel, it’s not always necessary. So
too tonnes of sound, lighting and vision – totally cool for the people working on the event
but unnecessary for the poignant message by the key presenter, whose presentation just
needs to be intimate, warm and engaging. A true master of technical production can
achieve a lot with very little.
5 Bring it – Consider Pink and Book of Mormons – highly engaging, entertaining and
memorable. You are charged with making that kind of memory for your one hour keynote
session. Keyword? Rehearsals. And before you say “my budget won’t allow for
rehearsals”... Yes, you’ll need to book more venue time. The only way that presentations
will evolve into world-class inspiring experiences, is to up the ante. World-class technical
production providers don’t show up with a truck full of black boxes on the day and hope
for the best. They produce content, apply stagecraft and arrange venue rehearsals as part
of their production process. All in pursuit of excellence. m
working with us on the next one. We
have clients who we have worked with
for 20 years, and it’s almost impossible
to put a price on that kind of “corporate
intelligence”. Find a team you love
working with (who make you laugh
during stressful event times, and buy
you cupcakes afterwards) and then
hang on to them for dear life.
1 Specialisation – A computer hire
company won’t do audio for 800 pax
very well. A concert lighting company
isn’t the right fit for your high-end
boardroom presentation. Each technical
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