Home' micenet eMag : micenet December 2018 Contents forward-looking content and experiences that challenge participants, stretch their thinking, and
open the door to new possibilities.
Q. Do you see the changes ahead as positive or negative for the events industry?
A. Almost every change on the horizon can be viewed from either a negative or a positive
perspective. For example, on the one hand, confusion over Brexit may lead some
organisations to postpone meeting plans while staff focus on the practicalities of the UK
decoupling from the European Union. However, there will also be a massive growth in events
focused on helping different sectors make sense of Brexit and determine the actions to take.
The challenge is to have forward thinking people in the business who are looking at the issues
on the horizon, and determining the potential impacts and opportunities that could arise –
acting pre-emptively to create solutions rather responding to a crisis or rushing to respond to
an opportunity when they emerge.
Q. How should we shift our mindset and leadership style in order to compete in this
A. The first step is make sure that everyone is encouraged to be looking at the broader
changes taking place or emerging today across society to understand what they might mean for
the meetings sector. The next is to allocate some dedicated time to explore the longer term
future. This means, for example, looking at the meeting needs and expectations of emerging
generations. This also means looking at how the exponential technology developments we are
already starting to see could impact our sector and society over the coming five, 10, 15, or 20
years. As a key component of leading in a time of disruption, futures thinking plays a critical role
in helping leaders and organisations come to terms with the nature of a rapidly evolving world.
Carson White has spent more than 20 years in the world of professional speakers – 18 as a
speakers’ bureau consultant at ICMI and the last two now with his own speaker management
business, Leading Voice.
“I’ve learnt speakers are always looking for new ways to market and promote who they are and
what they do,” he explains.
“The difficulty many speakers have is the ability to try and convey via a speaker profile, website
or video what it is they do and why the audience will benefit from hearing them speak.
“I was listening to a podcast one day and the thought occurred to me that this would be a great
medium for speakers to share their stories through. I did a search and couldn’t see any
podcasts in Australia or overseas dedicated to understanding professional speaker’s content
and also what they can deliver for clients at conferences and events.”
Carson wanted to ensure the podcast obviously had a professional feel and approached
Michael Pope to host it with him. Michael is a long-time industry professional and is recognised
as one of Australia’s top corporate MCs. He had also created his own successful podcast,
interviewing some of Australia’s most notable celebrity entertainers. Michael jumped at the
chance and very quickly ‘Our Next Guest Is...’ was created.
The podcast has a clear purpose: to help make the decision easier for anyone who books
Q. How can we harness this technology
to our advantage in order to ensure a very
A. In some sectors, there is a clear
expectation that technology will automate
roles and jobs and replace people – this may
not be so apparent in the events sector. In a
highly service oriented sector such as
meetings and events, technologies such as
AI will provide power tools to help in the
design, marketing, and management of
events. This should hopefully free up staff
time for customer facing activities. The
success of the sector depends on the
quality of service combined with the
capacity to understand and respond to the
meeting and event needs of the
marketplace. This requires human
relationships, research, quality dialogues,
and time invested to create the best
possible event design – all of which suggest
a very human future for the sector. m
Rohit Talwar was a keynote speaker at this
year’s PCOA conference in Melbourne.
professional speakers. Over a friendly
conversational-style chat, Michael and
Carson talk to some of Australia’s most
fascinating professional speakers to help
speaker bookers get a deeper insight into
who they are and what they speak on.
“What’s been really great so far is the
feedback we have had from the speakers we
“We have 14 episodes already recorded
and ready to go in the first season with
some notable names including David Koch,
James O’Loghlin, Rachael Robertson, Tom
O’Toole, Robyn Moore and Adam Elliot to
name a few.”
To subscribe and listen to Our Next Guest Is...
OUR NEXT GUEST IS... PODCAST
Speaker manager Carson White (left) and top
corporate MC, Michael Pope (right), have launched
a new podcast aimed at helping in the often tricky
area of event speaker selection.
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