Home' micenet eMag : micenet December 2018 Contents Sydney Showground (SS) hosted the global skincare distributor, Jeunesse Global, from May 26
to 28, 2018. The company had a vision to reward its high performers with a lavish incentive
program to acknowledge, inspire and motivate. Across the two nights, these two groups were
treated to a celebratory gala dinner in celebration of their achievements. Four-hundred staff and
culinary work experience students delivered 19,800 canapés and a three-course meal for 6600
guests served out of two kitchens, one purpose-built for the event.
• Two nights of gala dinners
• 9900 canapés per day
• 9900 meals per day
• 49-line ingredients ordered for the event
• 49,500 individual pieces of cutlery washed, polished and reset in time for dinner the next day
• Two kitchens (one custom-built) to efficiently serve and clear all meals
• Dietary requirements accommodated: vegetarian, gluten-free, lactose-free, nut-free, halal
• 16 bilingual staff
CHALLENGES: The most challenging element was the service of 9900 restaurant-quality meals
per night within a strict service timeframe and to then replicate the event only a few hours later.
The dedicated project team commenced planning with the first catering plan delivered seven
months out; supplier discussions commenced six months out; and a recruitment drive was
undertaken three months from the event for additional staff.
COMPETITIVE PITCH: SS was a key party in the competitive pitch, working in partnership with
Business Events Sydney (BES) for more than 11 months to secure the bid. SS was selected for
this critical element of the program for their size, scope, flexibility and demonstrated experience.
The dedication of the venue team and proven excellence in delivering some of Sydney’s largest
incentive programs, including the Maruti Suzuki India Conference in 2017 and the NU SKIN
Greater China Success Trip in 2016, helped SS secure the bid.
LAST-MINUTE NUMBER INCREASE: One month before the event, numbers increased from
5000 to 6600 pax. The restricted “licensed-space” capacity was therefore exceeded. This
meant that the team redesigned the menu so canapés could be served at dining tables to
SPECIAL TOUCHES: Other than the incredible effort it took to cater for the 9900 restaurant-
quality meals per night, the SS team worked in collaboration with the production team at
Triumph Leisure Solutions (TLS) to deliver an event that was a visual feast.
CLIENT’S COMMENT: “Initially we selected Sydney Showground for the Jeunesse Gala Dinners
due to the uniqueness of the venue (the Dome), their proven ability to work with large
international incentive groups, and the quality of the food and beverage. Both events were a
huge success with terrific feedback from Jeunesse senior management and those who
attended the dinners. We look forward to working with Sydney Showground again in the future.”
– General manager, Melchers Travel m
NAME: Jeunesse Lifestyle Rewards
TYPE: Incentive Gala Dinner (special event)
DATE: May 26-8, 2018
BY: Sydney Showground
CLIENT: Jeunesse Global
VENUES: The Dome
LIFESTYLE REWARDS SYDNEY
Time to party.
© Production by TLS.
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Not every conference features people being cut out of crushed cars, or the opportunity to
virtually fly helicopters. This year’s AFAC18 Conference powered by INTERSCHUTZ did just
that and much more. Held at the Perth Convention and Exhibition Centre (PCEC), the
conference connected almost 3000 delegates from a range of fire, emergency and land
management services with volunteers, researchers and policymakers.
WHAT YOU DID: Over four days the conference explored the theme Changing Lives in a
Changing World. Among the key topics was how to manage fire in a future of climate
change and keep communities safer from natural hazards. Indeed, the Bushfire and National
Hazards Cooperative Research Centre showcased their latest findings in a four-stream
research forum on the first day. The following two days featured a six-stream conference
program, as well as a trade exhibition including live demonstrations, cocktail awards
presentations and a gala dinner, fully utilising the wide variety of rooms and exhibition spaces
For the first time, the Australian Disaster Resilience Conference ran concurrently with
AFAC18, offering delegates the opportunity to learn more about the work to build more
disaster resilient communities across Australia.
While the content and professional development opportunities were valued by all, the
trade exhibition and demonstrations really brought the conference to life, featuring vehicle
manufacturers, supporting equipment suppliers, emergency services teams, robots and
radio-controlled devices, fire suppression, emergency and hazard reduction equipment.
Organiser Ana Moreno, of Hannover Fairs Australia, was initially concerned this year’s live
demonstration space was indoors, rather than outdoors as is customary, and that this might
limit engagement. However, the PCEC has a lot of flexible space to work with. The
demonstrations not only featured at regular intervals to large crowds, they were permanently
staged alongside the industry exhibition space throughout the event.
Even between live demonstrations, people could get up close to view the equipment and
ask each representative about their products. There were also a range of vintage vehicles on
display to draw people to the area.
SPECIAL TOUCHES: The exhibition and conference ran very smoothly but Ana also
expressed how proud she was of the gala dinner. In line with the conference’s focus on
“change”, the gala dinner boasted a colourful kaleidoscope theme which was brilliantly
executed through the choice of entertainment, decorations, staging and lighting. “It was a
fun and vibrant evening which became the highlight of many people’s overall AFAC18
experience,” said Ana.
CLIENT’S COMMENT: “The teams at the Perth Convention Bureau and the Perth
Convention and Exhibition Centre were fantastic to work with and AFAC18’s success is a
credit to their professionalism and continuous support. Hosting this event in Perth exceeded
– Ana Moreno, Hannover Fairs Australia m
NAME: AFAC 2018
TYPE: Conference and exhibition
DATE: September 5-8, 2018
CLIENT: AFAC – AFAC is the Australian and
New Zealand National Council for fire and
emergency services, creating synergies across
the emergency management sector.
BY: Hannover Fairs Australia and AFAC
VENUE: Perth Convention and Exhibition Centre
LIFESTYLE REWARDS SYDNEY
FIRE AND EMERGENCY
A stunning gala dinner.
The serious stuff.
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