Home' micenet eMag : micenet December 2018 Contents Amway China’s Leadership Seminar incentive to New Zealand was super – and super-sized – in
every way. The event involved 6300 delegates in 11 waves across seven weeks. It was the
longest program in terms of duration Amway China had ever run, and the farthest destination
travelled to - beautiful Queenstown, one of New Zealand’s premium incentive destinations. The
big event also won big acclaim: overall, Amway China’s business owners rated the Queenstown
program one of the best ever, with a satisfaction rating of 96 per cent. The event’s success has
now put New Zealand on the map for hosting large incentive groups.
Tourism New Zealand’s chief executive Stephen England-Hall said: “Having Amway China, a
globally recognised brand, rate the Queenstown program as one of the best is a huge accolade.
We have already seen an increase in interest in New Zealand as a host destination, especially in
China where we secured double the amount of incentive business in the year ending June 2018
than the previous year.”
During their five-day stay, delegates rotated through a range of activities in an action-packed
itinerary: from panning for gold in the Arrow River, to jet boating up the Dart River, and wine
tasting at Gibbston Valley Winery.
SPECIAL TOUCHES: Queenstown-based HQ New Zealand was responsible for the major
activities and the production of the business session and gala dinners. Some 4900 delegates
travelled by coach, plane or helicopter to Milford Sound for a cruise on the stunning fiord.
Around 3000 took a trip across picturesque Lake Wakatipu on the steamship TSS Earnslaw to
visit Walter Peak High Country Station. In all, 730 took the plunge in exhilarating Kawarau
bungy jumps and Nevis swings, while organisers also arranged hundreds of scenic flights and
11 fireworks displays. The incentive also boasted Amway’s highest-ever gala dinner location,
1670 metres up Coronet Peak. Showcasing a true Winter Wonderland, it incorporated an
amazing 3D technology display on the mountainside, while some delegates experienced snow
for the first time.
CHALLENGES: Ellen Rhodes at HQ New Zealand says the Amway program coincided with one
of the most unsettled and challenging Autumn weather patterns that Queenstown has had in
OVERCOMING CHALLENGES: “Months of planning and meetings were held with our supplier
partners to ensure that there was one solid line of communication and that contingency plans
were designed and delivered seamlessly. We were delighted that we were able to produce such
a memorable experience,” she said.
QUEENSTOWN CONVENTION BUREAU: New Zealand’s unique brand of ‘Kiwi hospitality’, or
manaakitanga, was also on show, with locals rolling out the red carpet for guests.
“We are very proud of the way our community welcomed Amway,” said Kiran Nambiar,
Queenstown Convention Bureau director. “The delegates were greeted by flying flags with the
Amway logo throughout Queenstown. Retailers, bars and restaurants showed support for the
event by featuring exclusive offers to Amway delegates. Queenstown was the perfect backdrop
for Amway to deliver some awe-inspiring experiences to their top achievers.” m
NAME: Amway China 2018 Leadership Seminar
DATE: April 2 – May 16, 2018
BY: HQ New Zealand
CLIENT: Amway China
DESTINATION: Queenstown, NZ
AMWAY CHINA’S SUPER-SIZED
SPECTACULAR IN QUEENSTOWN
All smiles from Amway.
On top of the world
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another. We pitch an idea only to see it
pop up elsewhere or worse still, emerge at
an event we pitched for but we didn’t win!
Creativity is one of those things which
seems hard to protect (well actually that’s a
question for legal guy, Matt Crouch). So
what can you do to stop this happening to
you? After all, ideas are your point of
One of the issues with ideas is they are
intangible until you bring them to life. They
are often seen as waffly, soft and as a result
not things which are commercially viable.
And because an idea is a concept (until you
create it), it is often not seen by procurement
or clients as a thing you can touch, and so
they are easy prey to be ripped off.
Commercially this is a problem because
ideas are money. Well good ideas are, ones
that solve problems or help nail meeting and
event objectives, and these are the ones that
are usually pinched.
Maybe we need to change our approach.
Here are three things to think about.
1 Sell the strategy and process
Last August I was invited to be part of the
Global Events Forum in Denver with event
experts from all over the world (quite an
Nigel Collin ponders whether event planners should be pitching
ideas or the overarching strategy behind them.
WHO STOLE MY IDEA?
honour really) and this very topic came up. An English gentleman, Richard Foulkes of The
Paradise Experiment, and a good mate I often work with overseas, suggested to sell the
strategy and process, not the idea. Smart when you think about it because a strategy is results
driven and a process is tangible. Each are harder to steal. So when pitching an idea, pitch why
the idea is important and the unique process you have that will bring the idea to life. And make
it harder for anyone else to implement. As Richard put it, procurement by strategy and strategy
is a story or a process.
2 The world is full of ideas
Before I got into the world of events, I studied film. I remember attending a seminar with
renowned producer Michael Weiss of Dirty Dancing fame, who was talking about getting an
idea up in the film industry. He spoke of how important it is to talk about your idea, get it out
there, let people know it exists. Inevitably someone in the audience stuck up their hand and
asked: “What happens if someone steals your idea?” I will never forget his answer.
Firstly, he said, ‘Be grateful you’ve had an idea worth stealing.” I love that so much because it
always brings me back down to earth. Most of the ideas we think are great probably aren’t that
good anyway. Secondly, he said, “Go find another one, the world is full of ideas.” I love this
more because it’s true – the world and the world of meetings and events is also full of ideas. It
reminds me that ideas aren’t rare and that maybe I’m getting a little too precious about it.
3 Find the gap
One of the things I keep learning from researching and interviewing 100’s of successful people
and businesses is the importance of finding the gap before the idea. Gaps are simply problems
or opportunities that if addressed have massive payoffs. Successful and creative people are
brilliant at finding gaps. The ideas are secondary and only useful if they serve those gaps. So be
a gap hunter not an idea hunter. If you can address a gap, then it’s hard for someone to steal
your genius. So pitch the gap and the solution. Then, if they do steal your idea go find another
one that solves the gap, because the world is full of them. m
Nigel Collin is a speaker, facilitator and author of Game of Inches: why small change wins big results.
Find out more at www.nigelcollin.com.au.
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