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The Centre is situated on the ground floor
and has wheelchair access. There is also
digital signage at the reception, sign-in and
With plenty of flexibility to configure rooms
in a variety of ways, and with very reasonable
room rates, planners are sure to find the GS1
Australia Knowledge and Events Centre well-
suited to their requirements.
Telephone 1300 227 263 for a site
inspection or bookings.
PARKROYAL Darling Harbour,
In Sydney, a great venue for small to medium
sized meetings and events is the
PARKROYAL Darling Harbour, Sydney.
Perched on the city side of the CBD within
a few minutes’ walk to Darling Harbour, this
property provides a welcome sanctuary from
the bustle of the city, while modern
guestrooms ensure a comfortable stay.
The hotel offers premium accommodation
with a total of 340 rooms, conference
facilities, gymnasium and business facilities,
as well as a variety of dining options – all
within minutes of the city’s most popular
attractions and business districts.
In total the PARKROYAL Darling Harbour,
Sydney has 598 square metres of event
space with the latest in audio-visual
equipment to match including integrated
sound systems and high-definition projectors.
The venue offers a range of pillar-free
function rooms, a number of which have
natural light. The largest, the Blackwattle
Room can accommodate up to 288 theatre-
style while the Walsh Bay Room is for more
intimate gathering of up to 25.
Dining options include BARKERS which
offers a fresh and contemporary ambience
and a delicious variety of modern Australian
On street level is ABODE Bistro & Bar
which specialises in a distinctive menu
featuring fresh and seasonal flavours from
locally-sourced produce and a selection of
boutique wines, craft beer and signature
ABODE Bistro & Bar is also a great option
for lunches for groups.
Southern Ocean Lodge
For smaller meetings that need a little extra wow then it’s hard to go past Southern Ocean
Lodge on Kangaroo Island.
The property can hold a maximum of 48 guests in 21 suites which feature dramatic ocean
views, glass-surrounded bathrooms and plenty of space to unwind in.
Event spaces include The Great Room, a 46-guest space that encompasses a lounge, bar
and restaurant, with views to the ocean and beyond. Smaller meetings are well suited to The
Baudin Lounge which has a 12-seat boardroom table.
The other option is The Lodge Restaurant which can host up to 46 guests. Sunset drinks and
small, intimate dinners are a feature here.
And, in-between meetings, why not take a guided walk along the limestone cliffs in search of
sea lions at Seal Bay, or hold cocktail events with wild kangaroos grazing nearby.
Lake House Daylesford
A little closer to the Melbourne CBD but no less stylish is the multi-award winning Lake House
With the opening of The Waterfront Pavilion, small meetings and corporate retreats have a
new private space to meet. With two operable glass walls overlooking the lagoon and
sophisticated country charm décor featuring beeswaxed recycled local timber tables, it can
accommodate up to 40 guests on one long table or individual tables for 10.
Outdoors, the lake foreshore offers a pre-function option.
The property also offers the purpose-built Terrace Room for business events to that can hold
larger groups of up to 50 for a boardroom meeting.
Lake House has 33 accommodation rooms for residential conferences or retreats at which
delegates can expect some of Australia’s most awarded food and wine experiences, led by
executive chef Alla Wolf-Tasker.
And, when your delegates want to get into the great outdoors, the Lake House team can
facilitate a range of team-building experiences including cooking demonstrations, farm gate
tours, private wine tastings alongside bee keeping, fishing and scavenger hunting, all set in six
acres of country gardens and just 80 minutes from the CBD. m
Tasty cuisine at Lake
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INCENTIVES | MARK MCCOWAN
more time congratulating people who
have succeeded than encouraging
people who have not,” said Neil
In my last article I declared that most
incentive programs target the wrong people.
Rather than only rewarding the “stars”, the
program should be designed to prioritise
improving the performance of the “core”.
“A five per cent improvement in the middle
60 per cent yields over 70 per cent more
revenue than a 50 per cent improvement in
the top 10 per cent,” says the Sales
How to engage the ‘core’
Don’t worry, this is not an article about
working on your six packs! The “core” is the
middle 60 per cent of performers in any sales
team, dealer channel or employees. In fact,
any target audience for an incentive program.
My three key tips to engage the `core’ are:
1. Set goals the participants know at the
start are achievable – if they work at it.
Ideally, set targets based on each
participant’s past performance – with a
realistic stretch added. The “stretch” should
be enough to cover the cost of the program,
the cost of the reward and still provide an ROI.
No past performance? Establish tiers
within your targets. It’s all about ensuring as
many participants as possible start your
Mark McCowan provides tips to ensure your incentive program motivates
the people who can make a difference to business results.
program believing their targets are achievable.
And make sure the KPIs being targeted are outcomes each participant can personally
2. Chose KPIs you can measure regularly.
Intermittent reinforcement is a very powerful motivator. Imagine going to a sporting event and
being ordered “no cheering until after full-time”.
Provide every participant a regular update on how they are going towards their target. If it’s an
annual target, break it into smaller chunks – and introduce smaller value rewards throughout the
year to keep participants on track to their ultimate goal.
3. Guarantee that achievers will be rewarded.
This is the most important element of engaging and improving the performance of the `core’.
Design the program (and budget accordingly) so that you can commit to every participant. “If
you achieve the goals we have set you; you WILL be rewarded – guaranteed”.
Motivationally, it’s a very powerful statement. It’s also potentially a very expensive statement.
Make sure you have planned and budgeted accordingly to ensure any rewards are both
affordable for the business and motivational for the participants.
Other factors to consider
Be timely in reporting results. Ensure reporting occurs as close as possible to the result that you
If you can, provide ‘interim’ reporting to give participants every opportunity to do just a bit
more to achieve the goals set for them.
Be timely in providing rewards as well. Reinforce cause-and-effect.
Leader boards do work – in the right environment and with the right target audience. A little
competition, managed well, works.
Don’t forget your stars!
It’s true the majority of the ROI will be generated by effectively motivating the `core’, however, it
would be commercially foolish to do this at the expense of the traditional high performers.
What’s the best way to improve the performance of stars? A combination of reward and
recognition. We’ll cover this important topic next time. m
Be sure to contact Mark at email@example.com or visit www.synchro.com.au to learn more
about The Business of Incentives.
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