Home' micenet eMag : micenet AUSTRALIA April 2014 Contents MANAGING EDITOR
EDITORIAL ADVISORY BOARD
Gary Bender World Conference & Incentive Management • Ian Walsh G1
Productions • Linda Gaunt MEA • Annabel Norris Sydney Convention
& Exhibition Centre • Sharon Goldie MLC David Grant DG3 • Bryan
Holliday ICMS Australasia Pty Ltd • Ruth Lilian L&R Contract Business
Services • Ros McLeod arinex • Valerie Percival • Elizabeth Rich
Agenda Pty Ltd • Jeremy Garling Fourth Wall Events
NATIONAL ADVISORY BOARD
Elizabeth Bindon-Bonney BT Create • Anna Guillan Hayman &
Mulpha Hotels Australia • Suzanne Hart SHE • Peter Kinnane MCI •
David Hall David Hall & Associates • Sarah Markey-Hamm ICMS •
Sarah Seddon Atlantic Group (V) • Anna Stewart Queensland
Conventions & Incentives • Sonya Goncalves etouches
ou know what a DMC is right? To
the uninitiated it’s a destination
marketing company, or as I like to
put it, a destination marketing consultant.
A DMC is a person or company who put
together everything associated with a
conference or incentive except the
business component of that event. They
do the logistics; they suggest and organise
the interesting activities for the delegates,
and; if they’re good, they organise
everything so it runs like clockwork.
These people are especially important
when your meeting or event is in another
country, and particularly where there are
language barriers. Try organising a fleet of
buses in Thailand if you don’t know: A.
Any bus companies or B. How to
describe where your pick-up point is in
So you get they’re important? If you’re
smart you’ve probably even used one
yourself for your events.
But what I see from a local perspective
is that DMCs are rarely used for domestic
programs. Like you, we get invited on a lot
of familiarisations. Like you, we can’t
accept them all. We understand that much
of the cost of these programs are
shouldered by hotels (in terms of free
rooms and F&B), and small operators.
These are the people who have
businesses like learn to surf schools, or
paddle boarding tours, or function venues,
or yoga studios, and the like.
From what I understand, sometimes
these people and companies get paid and
sometimes they do it for nix in the hope of
getting a booking from one of the
participants in the future. We, like you,
certainly respect their generosity.
I believe that to give these operators
the best possible chance of securing
business in the future is a greater use of
DMCs who know the local market and
who can help create a seamless,
memorable educational program.
And the fact is, is anybody really saving
any money by not doing so? Regularly I
see famil hosts (and often more than one)
on the phone checking on the status of
transfer pick-ups, discussing wet weather
contingency plans, flight changes, where
the group is meeting, etcetera, etcetera,
as the rest of us mill around waiting
patiently for something to happen.
A professional DMC would and should be
on top of everything, leaving the host to...
well... host. The host should have the time
to engage with the group, sell the
destination or the hotel or venue or whatever
it is. It’s a competitive market out there, and
just because you have a hosted buyer in
your clutches it doesn’t mean they’re going
to make a booking in the future.
A professional DMC will not only give
you the time to schmooze but should
give you better ideas than you probably
have to wow your group. They should
know your destination better than you
and be full of ideas that will suit your
I love Harley Davidson rides but not
everybody does. Some people may be
scared shitless to get on the back of a
motorbike. Your DMC should be able to
offer you alternatives that will have your
group eating out of the palm of your hand.
And in such competitive times, for a few
thousand bucks, that has to make good
business sense. m
managing perfect functions...
MPF GIVES YOU MORE THAN JUST A MEETING VENUE.
WITH ITS 1,000 SQM SPACE, THREE SEPARATE BOARDROOMS, FLOOR TO
CEILING GLASS WINDOWS THAT CAN BE FULLY OPEN, AND PANORAMA
OF THE INDIAN OCEAN, MPF OFFERS TO MANAGE THE PERFECT FUNCTION
WITH A STUNNING VIEW...
For futher information and reservations, please contact:
GRAND NIKKO BALI
Jalan Raya Nusa Dua Selatan, PO BOX 18, Nusa Dua, Bali - 80363, Indonesia
Tel: +62-361-773-377 Fax: +62-361-773-388
E-mail: firstname.lastname@example.org URL: http://www.grandnikkobali.com
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