Home' micenet eMag : micenet AUSTRALIA June July 2014 Contents B
agging the cheapest offering available is often not the
way to go when it comes to pure incentive travel
rewards. Often individuals have been busting their necks
to achieve annual sales targets, and if their reward is a few
nights in a cheap hotel it’s likely they won’t be putting in the
same effort the following year.
And the same could be said for key clients. If you’re using a
travel reward as a thank you to your chief accounts then do you
really expect that saving a few dollars on the accommodation or
even the destination is going to sit well with them?
One of Australia’s major players in the delivery of incentive
travel rewards, cievents, believe that when incentive reward
programs are done property they become highly anticipated
among staff and channel resellers and as a result can be a key
driver for the overall success of any business.
But in the majority of cases they can’t be done on the cheap.
“High end incentive reward programs are a perfect way to
motivate what can be diverse and complex audiences,” explains
cievents director of sales, Sandy Botterill.
“As top achievers can be well travelled, it’s necessary to
create once-in-a -lifetime experiences which in turn foster
employee engagement and internal brand ambassadors.
“Whether it’s staying in an exclusive resort, travelling to an
exotic location or creating amazing experiences, the flow on
effect drives bottom line results. Recognising and rewarding the
efforts of top achievers can breathe new life into attendees for
the year ahead and drive competition to be eligible for the next
Often it’s the destination that plays a major part in the
motivation for potential attendees combined with effective
delivery of the actual program and clear goals and objectives.
As an example, cievents assisted PharmacyChoice® with an
integrated retail support program that is designed to assist
independent pharmacies increase sales and profit margins by
providing support in key business areas.
The incentive program had been running for several years
without a dedicated website, and the client recognised that it
was not maximising its reach by not having one. To that end,
cievents created a flexible and simple-to-use online program that
would drive greater success for independent pharmacies to help
them reach the end goal of qualifying for the incentive travel
cievents designed, managed and launched the “Master the
Steps” online incentive program, reaching more participants,
providing greater access to information and ensuring more
pharmacies engaged with the program.
Pharmacies that engaged with the program earned points
towards the incentive with the reward being an international
Inspired by the Luxperience exhibition in Sydney (beginning
August 31), micenet AUSTRALIA delves into the high-end delivery
of incentive travel programs. BY BRAD FOSTER
World class conferencing with bespoke elegance
Pan Pacific Perth holds the largest convention floor of any 5-star hotel in the Perth CBD.
World class facilities have been seamlessly paired with award-winning service to ensure all events,
regardless of size, are delivered with confidence and bespoke elegance. The hotels centrepiece venue,
the Golden Ballroom, caters for functions of up to 710 guests cocktail-style and can be partitioned
into three smaller areas with state of the art LED lighting. Complementing this space is the Grand
River Ballroom accommodating up to 350 guests banquet-style or up to 600 guests cocktail-style,
with Swan River views, full length windows and sweeping high ceilings.
Pan Pacific Perth
Urban oasis with river views
Pan Pacific Perth combines the best of both worlds – moments
from the blue waters of the Swan River and only a short
five-minute walk to the hustle and bustle of the city centre.
Everything you need for a perfect stay is at your fingertips –
trains and buses, the Perth Convention and Exhibition Centre,
theatres, shopping, restaurants and the ever growing small
bar scene. If you’re looking to venture a little further, you will
discover Cottesloe Beach 15 minutes away and the boutique
shopping and café strips of Leederville, Mount Lawley and
Subiaco a five-minute cab ride.
If you’re looking to stay the night, the hotel offers a number
of options with an impressive 486 guest rooms and suites.
Guests can enjoy all the special touches you would expect
of a 5-star hotel, including luxe bedding, pillow menus and
high speed wi-fi. For those seeking the epitome of travel
luxury, the Pacific Club Level won’t disappoint. Access to
the lounge is the biggest drawcard - serving a delicious
breakfast with more options than one could wish for, evening
drinks and canapés plus afternoon tea on weekends. There’s
ample space to relax with views over the river, and books to
browse if you’re after a little downtime.
Extras for events
Book your 2015 event before 31 October 2014 and the
hotel will honour the 2014 day delegate pricing! Terms and
Following a significant investment during 2011, the hotel
now offers 2120sqm of refurbished function space which
includes 11 meeting rooms, two ballrooms and generous pre-
function areas. Take a tour of the Convention Level and you
will find bold, contemporary décor, utilising simple lines and
rich colour palettes. Opulent black crystal chandeliers float
amongst an impressive ’70s style bronze mirror ceiling, while
the satin finished, custom created marble entrance further
highlights the new design. The refurbished space showcases
the latest in audio-visual technology, including integrated
sound systems, HD-enabled projectors and wi-fi access.
Of course, if you are looking to hold a boardroom meeting
or smaller function, the hotel’s plethora of options won’t
disappoint. Meetings on 5’ offers a dedicated suite of seven
executive meeting rooms complete with all the bells and
whistles including a spacious lounge, custom menus, full
AV support and meeting concierge services. Venture to the
main conference floor to discover even more options - the
Boardroom, caters for up to 60 cocktail-style; Mt Newman,
caters for up to 30 cocktail-style; and The Pilbara, caters
for up to 25 cocktail-style. Other spaces cater for medium
Luxperience in 2013
AUGUST 31 2014 – SEPTEMBER 3 2014 • SYDNEY, AUSTRALIA
Links Archive micenet AUSTRALIA April 2014 micenet AUSTRALIA August September 2014 Navigation Previous Page Next Page