Home' micenet eMag : micenet AUSTRALIA August September 2014 Contents In the words of president and COO of One&Only Resorts,
Mark DeCocinis, One&Only Hayman Island is a beautiful
iconic resort in a beautiful location.
“You start with an incredible location, incredible product and
great partners, and you absolutely have to have service. It’s all
about service. Anyone can build a beautiful hotel, but to have
the people that really care about every touch point, that’s the
most important part.”
The partnership that began with the property owners in 2013
is now complete with Hayman’s rebranding following its $80
million renovation, or as the One&Only people like to say,
But as DeCocinis said at the relaunch, One&Only had its eye
on Hayman and its iconic location for some time before the
relationship was formalised.
He describes the renovations as subtle to complement what
was and is already there.
The pool wing has been transformed into an all-suite
experience which combine two rooms into one and boast large
separate living/dining, bedroom and bathroom areas, luxuriously
appointed overlooking the iconic One&Only Hayman pool. The
pool-level suites offer swim-out access.
The central lanai, fitness centre, spa and restaurants have all
had a makeover and boast new décor and a new freshness.
DeCocinis was with CEO of Kerzner International, Alan
Liebman, and Seng Huang Lee, executive chairman of resort
owner Mulpha, for the official ribbon-cutting ceremony as the
first guests arrived on July 1.
“The transformational refurbishment combined with
One&Only’s innovation and commitment to delivering an
extraordinary level of service will redefine luxury travel in
Australia,” said Seng Huang Lee at the opening.
The majority of media guests arrived the following day, which
also coincided with the return to the Whitsundays of Qantas.
The full service airline will operate three flights a week
(Wednesday, Saturday and Sunday) during peak season (July
and September through to January) and bi-weekly services on
Wednesday and Sunday off-peak.
Prior to the relaunch One&Only’s senior personnel were
regulars at the resort to train staff in “the One&Only way”. From
chefs and chief engineers to service staff and sales and
marketing personnel, everybody was well drilled in One&Only’s
focus on exceptional service standards. During our stay general
manager, Guenter Gebhard, was seen escorting guests to their
rooms in true One&Only style!
One&Only Hayman Island has seen around 90 per cent of its
early business since relaunch coming from within Australia, and
is starting to see growth from key international markets in
Europe, North America and the Middle East. Much of this is
being attributed to recognition of the One&Only brand in those
marketplaces and the Emirates/Qantas partnership.
It is anticipated that 30 per cent of Hayman’s future business
will be derived from incentive travel. The property presently has
3500 incentive/events room nights booked for the year ahead.
A few groups in particular – an incentive from Brazil in November
for three nights for 100 guests, an incentive out of Russia for 10
nights booked for November next year, a five-day buy out (sole
use) by a telecommunications company from the US comprising
275 guests, plus a further two sole use bookings in the next six
months – are an early demonstration that the new One&Only
brand is a good fit for Hayman.
From my perspective, the new Hayman far exceeds the old
one. Added splashes of colour, larger accommodation spaces,
and more luxurious appointments at every turn, along with the
One&Only commitment to premium levels of service where the
guest is king, queen, prince or princess, this “destination” should
be on every high-end meeting or incentive travel planner’s
bucket list. m
Publisher Helen Batt-Rawden was one of the lucky first to see,
touch and taste the transformation of Hayman at its official
`reimagining’ in July. And she loves what they’ve done to the
place. BY HELEN BATT-RAWDEN
More than 100 hotels
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