Home' micenet eMag : micenet AUSTRALIA August September 2014 Contents Q. This year appears to be a watershed one for the
ATP. Why do you think this is the case?
A. This year ATP has witnessed an increase in international
events with at least two events coming to the park per month.
We’ve seen a number of large scale public events such as One
Fine Day expo and Finders Keepers at ATP. One of the main
reasons is our location - close to the airport and CBD but
without the congestion of traffic that impacts most of Sydney.
Our reputation as one of the premier conference centres in
Sydney has certainly kept the venue extremely busy this year.
Q. Do you think the closure of the Sydney
Convention Centre has had anything to do with your
recent high levels of business?
A. The closure of the Sydney Convention Centre has seen
a spike across the board in event bookings at most venues. It
has given clients the chance to explore other options for large
scale events in Sydney and given us some opportunity to host
some fantastic events. The high level of activity we are
experiencing at the conference centre is due to a number of
factors such as solid sales and marketing activity and repeat
bookings from clients who have had a positive and successful
experience holding their events at ATP.
Q. What are some of the more interesting events
you’ve hosted in recent times?
A. We recently hosted the Congress of the International
Society for Applied Phycology [algae/seaweed] – an international
conference that attracted leaders in this field.
ATP was also home to Google Atmosphere Sydney 2014.
This event is hosted by Google Singapore, with 1000 delegates.
Atmosphere Sydney is an exchange of inspiring ideas on culture
change, collaboration, agility and innovation in the new digital
workplace. The concept worked very well with ATP’s focus in
innovation which is where the synergies were drawn.
Another highlight was the week we hosted the Sydney
Children’s Hospital Foundation’s Gold Gala Dinner, which
welcomed 380 of Sydney’s elite socialites to the Exhibition Hall.
The hall was transformed into a Louis Vuitton French Mansion
for the event and then by 5pm the next day it was a buzzing
market place for Finder Keepers – really showcasing how
versatile our space is.
Q. What’s on the horizon in terms of new event
A. We have some fantastic new events coming up
including the Oxygen Conference which will see approximately
4000 people onsite over four days. We are also hosting a very
exciting new concept conference called Gravity, which will put a
modern technological spin on personal development seminars.
We have recently reopened the historical Blacksmith’s
Workshop for events. We continue to receive more enquires
from international clients and will be attending IMEX USA for the
very first time this year.
Q. What are your clients saying they like about the
A. Clients love the space at ATP, because it provides a
unique, but practical and versatile backdrop to their events.
Q. Do you see the same levels of business
continuing in 2015?
A. 2015 is shaping up to be another big year. The sales
and marketing activities have meant bookings are already locked
in for 2015. We are also consistently locking in repeat business.
If this year is anything to go by, we are sure to be very busy in
Sydney’s Australian Technology Park is attracting a growing
number of high-profile events, says director of sales and
marketing Ruby Chronis.
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