Home' micenet eMag : micenet AUSTRALIA August September 2014 Contents A
ppointed to the position of executive director business &
market segments at Tourism NT in May, Suzanne
Morgan is no stranger to the activity of the Northern
Territory Convention Bureau. Since 2000 she has held a range of
senior management positions at Tourism NT, with the bureau
falling under her area of responsibility.
That knowledge and an early career grounding in business
events in the Americas, which she describes as “essentially the
cradle for the now-global conventions and incentives sector”,
should see the local bureau sharpen its focus even further on
the competitive business events market.
“It’s undoubtedly a challenging and diverse sector but at the
same time opens up huge opportunities for our destinations, not
only for business events but also for the economic and
community wellbeing of the Northern Territory,” Morgan says.
“My wide-ranging portfolio also presents an opportunity for
me to raise the profile of business events across government
and ensure greater awareness of its value and contribution to
the economic and intellectual development of the Territory.
With business events generating an estimated $89 million in
expenditure for the NT, Ms Morgan says it is imperative the
sector continues to grow.
“Business events held in the NT give us an invaluable
opportunity to showcase our outstanding destinations, products
and professionals, attract investors, develop legacy assets and
intelligence, sustain our air access and overcome the challenges
of seasonality that can occur with leisure tourism,” she says.
“We know that our destination’s appeal and ‘never-been-
before’ status often contributes to strong attendance and
participation at business events held in the NT, which is usually
music to an event planner’s ears. We have two state-of-the-art
convention centres, hotels and resorts as well as exclusive
wilderness lodges and retreats, all of which offer a wide range of
venues for conferences, meetings and incentives.
“Not only does the NT offer fantastic experiences and venues
but it’s also an integral part of the Federal Government’s
Northern Australia development plans. The NT is forecast to be
Australia’s second fastest growing economy over the next five
years and there is an air of excitement and prosperity with
projects such as the $34 million Ichthys LNG Project now
underway in the Top End providing a good example.
“The NT Convention Bureau has long been working outside
the tourism industry to develop relationships across a range of
business and industry sectors. These include areas of NT
speciality such as renewable energy, oil & gas, desert
knowledge, health, primary industry and education.”
Ms Morgan says in recent months there has been a wealth of
new product coming online in the NT. These include:
• The A$150 million Élan Soho Suites. The property adds 301
new accommodation options to Darwin’s portfolio. It joins the
186-room H Hotel, which opened in Darwin in 2013.
• In Kakadu National Park, international hotel operator Accor
has taken over management of the 110-room Crocodile Hotel
and the 48-room Cooinda Lodge.
• Outback Floatplane Adventures now offers incentive planners
an extraordinary outback adventure option for high-flying
achievers. The ultimate Top End safari day includes a scenic
floatplane flight from Darwin, a breathtaking helicopter trip to
Litchfield National Park, and a billabong cruise into the heart
of crocodile country.
• Qantas has increased domestic service frequency into Darwin.
Additional flights have been added to four key routes, being
Darwin to Brisbane, Melbourne, Perth and Sydney. At the
same time, Tigerair has also introduced a new daily service
between Brisbane and Darwin.
• Lasseters hotel in Alice Springs recently opened a new 120
seat restaurant called ‘Tali’. It offers inside and outdoor dining,
with two private dining rooms catering for 10 and 20 guests
respectively. Lasseters will also shortly be opening a new hotel
reception area, pool cafe and fitness centre as part of its
ongoing A$35 million venue-wide redevelopment project.
• Jetstar has just launched its first direct services between
Melbourne and Uluru, making it the only scheduled carrier to
offer non-stop flights between the two destinations. m
Tourism NT is sharpening its business
events focus with the appointment of
Suzanne Morgan to a key role.
NT sharpens its
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