Home' micenet eMag : micenet AUSTRALIA August September 2014 Contents I’ve been lucky enough to spend the past 20 years doing a job I
really love, and along the way, I’ve learned a thing or two about
how to deliver a successful event. In my experience
collaboration and communication are key priorities to ensuring a
cohesive team works towards the shared goal of an outstanding
event. For large-scale events collaboration and communication
catapult to a whole new dimension, yet the same principles apply.
Assembling the right suppliers to deliver consistently is
imperative. While face-to-face communication is the ideal it is
not always possible. The reality of the 24/7 dynamic industry we
work in and the geographic spread of external suppliers requires
an organised and structured approach to communication. Some
of the strategies for building relationships that have worked best
for me are:
1. Get to know your team and share your ideas and vision.
2. Communicate clearly and respectfully and listen to each team
member’s opinions and ideas.
3. Establish and clarify the parameters of the professional
collaboration including: roles, timings and delivery expectations.
A case in point is the recent 105th Rotary International
Convention. I had the privilege of being the event director and
leading the Staging Connections team from the pitch, the win and
through to delivery. I was responsible for managing every aspect
of the largest event held in Australia in 10 years - hosting 19,000
delegates from 150 countries across a four-day program with 34
event sessions. We were lucky enough to work closely with teams
from Staging Rentals and Construction Services, TDC, PRG,
Norwest Productions, Murray Tregonning, and many others to
deliver what has been applauded by the industry as one of the
smoothest running events in a very long time.
Given the relatively short planning period of three months,
collaboration was paramount. A tried and tested approach was
employed, commencing with a face-to-face meeting attended
by all stakeholders, followed by a schedule of group Skype calls,
and regular one-on-one weekly phone calls to tie all the pieces
together. As the event drew closer the Skype calls increased to
twice weekly, then all partners were required onsite throughout
the bump in and rehearsal period. A simple process in theory
but this really was the secret to our success.
The whole events industry revolves around collaboration, so
communication and building professional relationships are the
key to a successful event. m
BY CHRIS LEWIS,
Staging Connections’ Chris Lewis shares the
reasons why collaboration and communication
are essential to seamless event management.
Joyce departs Qantas
Long-time Qantas groups national account manager, Joyce Weir, has called it a day after 20 years at the airline.
The highly-respected industry stalwart was made redundant in June in yet another example of Qantas cost-cutting measures.
Since she entered the groups department 10 years ago, Weir has helped grow the groups and MICE market business in
Qantas by 20 per cent, seeing revenue reportedly rise into the tens of millions of dollars.
“I can’t speak about figures but what I can say is that I built the MICE and fly-cruise market for Qantas,” she told micenet
“When I first went to group sales we had no presence in the MICE market, and I built it substantially.”
In that 10 years Weir has, like many, seen considerable changes in the business event sector. But what hasn’t changed is the
importance of customer focus.
“The big thing you need in the group business is flexibility. All airlines have set terms and conditions but not every group is the
same so you have to be able to negotiate with the airline and the client on the particular terms and conditions for each and
Coming off the busiest three months in the history of Qantas group sales, Weir says some groups today use low cost carriers,
particularly sporting or school groups, but generally business event clients use full service airlines where they can.
Finishing up at the airline in mid-July, Weir is embarking on the next chapter of her career, establishing a consultancy business
in which she plans to work with airlines, cruise companies, tourism and representation companies - areas that she
understands so well. She can be contacted via mobile 0419 294 781 or email on email@example.com. m
Book your 2015 residential conference before 31 October this year and we’ll reward
you with our 2014 pricing*. PLUS all bookings before 31 December 2014 receive
complimentary Wi-Fi for all delegates and complimentary audio-visual valued at AU$1500^.
Speak to our dedicated event planners on + 61 8 9224 7722 or email firstname.lastname@example.org
...when planning ahead
*Valid for groups over 10 delegates. Book before 31 October 2014 for residential conferences up to 31 August 2015 to receive 2014 pricing.
^AU$1,500 complimentary audio-visual applies to new bookings over 10 delegates. Complimentary Wi-Fi applicable to all delegates.
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