Home' micenet eMag : micenet AUSTRALIA June July 2014 Contents readers a day and The Daily Mail ran three articles on the same day
with an average of over 1.7 million readers per day, a live broadcast
on Channel 9’s the Today show and thousands of likes, comments,
shares and retweets on social media.”
Naturally, those involved in business tourism were also hopeful
of an upswing in bookings thanks to the incredible exposure.
While the Royals didn’t get to Alice Springs, the outback town is
certainly on the up and up in terms of visitation. Activity has been
strong on venue enhancements and new marketing initiatives.
The Alice Springs Convention Centre, for example, has
launched a new website which now includes a downloadable
It also has information on spectacular off-site dinner venues
where the centre can provide catering. These range from outdoor
locations such as Simpsons Gap and the quartzite amphitheatre
at The Quarry. Art spaces include the Araluen Cultural Precinct
and historic locations like the Alice Springs Telegraph Station are
The centre’s corporate social responsibility (CSR) partnership
program with not-for-profit community-based organisations is also
detailed on the website. The ASPCC’s CSR message is “Give your
delegates a gift to carry home in their hearts, not their luggage”.
Visit www.alicespringsconventioncentre.com.au .
On your bike
A fun and enjoyable tour option is now available courtesy of
Outback Cycling, based at the Alice Springs Telegraph Station
Alice Springs has footpaths and cycling pathways just perfect
for conference or incentive participants to explore the outback
town on two wheels. On a two hour tour of Alice Springs escorted
by an experienced local rider, participants can journey through the
scrub on trails known only to the locals.
The company also operates at Uluru from February through to
November. It is possible to ride the 15 kilometre pathway right
around the base of Uluru, providing a unique opportunity to get up
close to this amazing monolith. m
Major event success
The recent Tjungu Festival at Ayers Rock Resort showcased
the ability for major events in Central Australia to be a
With the majesty of Uluru as its backdrop, Ayers Rock
Resort’s inaugural Indigenous Tjungu Festival proved an
outstanding success, highlighting innovative ways the
location can be used for events. The Tjungu Festival
kicked off Ayers Rock Resort’s major event schedule this
year that includes the Outback Fest, the Australian
Outback Marathon, the Uluru Astronomy Weekend, and
the Uluru in View photography workshop.
During the Tjungu weekend a large stage was located at the
centre of the resort creating a hub for activity. Highlights of
the weekend included a fashion parade hosted by top
Indigenous model Samantha Harris, music performances by
Casey Donovan and Warren H Williams, and an invigorating
performance by local group Drum Atwame.
The “Tastes of Tjungu” evening, an under-the-stars dining
experience hosted by celebrity chef Mark Olive was held
for 250 guests. The dinner featured a specially designed
menu using unique bush food flavours and was
accompanied by entertainment by Shellie Morris.
A popular master class was held during the afternoon at
the Uluru Meeting Place where Mark took guests through
the fundamentals of the unique flavours of Australia and
how they could be used in everyday cooking.
“The exceptional quality of the Indigenous tourism
experience at the resort is already well established and is
reflected in a number of recent awards including the
Australian Tourism Gold Award for Business Events. The
creation of a comprehensive cultural festival such as
Tjungu further demonstrates the level of event that we can
successfully execute,” Voyages executive general manager
sales marketing distribution, Ray Stone, said.
Guests also enjoyed other regular activities available at
Ayers Rock Resort such as camel rides, Harley Davidson
tours and the sparkling swimming pools at each hotel,
which can be incorporated into every event. m
Mark Olive hosted a Tastes of Tjungu evening.
A camel train ride enhances any event at Uluru.
THE PLACE FOR AN UNFORGETTABLE EVENT
ru and Kata Tjuta
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